Five curators from Denmark, Norway, Sweden, Finland, and Iceland came together at the London Design Fair to explore whether they belong in the same room. The design produced in these five countries is traditionally grouped under the label of ‘Nordic’ – design world shorthand for clean lines, natural materials, simplicity, and functionality. By juxtaposing collections of contemporary works from the five Nordic countries, the international design platform Adorno seeks to determine whether these design cultures do indeed share a common thread – or whether categorizing them under a single banner risk overlooking the characteristics and approaches that make each creative culture distinct. For Now Nordic, Adorno has invited each curator to independently assemble a collection of pieces by 5–7 designers working at the intersection of art, design, and craft. Each collection is intended to act as a snapshot of its country’s design culture and includes collectible products ranging from furniture, lighting, and homewares to sculpture, ceramics, and textiles.

Arranged in a birch forest in Hall 9 of the London Design Fair, the exhibition invited visitors to explore the commonalities and differences between each collection white considering whether ‘Nordic design’ still holds meaning in the globalized world of today.

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